Page 59 - Daggabay Magazine Issue 2
P. 59
Stoners Corner
Dem Roots was born in late 2019.
Gareth Gaz Blanshard founder of
Dem Roots decided that if he
couldnt find any cool cannabis
related clothing in South Africa
he was going to make it happen.
So after spending some time
behind the sketch pad he came
out with the first design and the
flagship range, IRIE ZA was born.
“Irie Clothing for Irie people”
meaning happy or delightful
clothing for happy or delightful
people.
Dem Roots strives to use local
Soon after opening, Dem Roots brands and businesses for the
had a range of T-Shirt, Caps and raw materials and garments. In
bags. This range has grown to the near future, Dem Roots will
include hoodies, beanies, buffs look at local empowerment
and masks and is growing slowly projects where the local
but surely. community will be used to
The Mission at Dem Roots is to make certain lines of the
create a uniquely South African product range. “My aim with
420 inspired brand. Providing Dem Roots is to keep it local
high quality clothing and and to support the local
accessories to the cannabis community framework as much
community in South Africa and as possible.
eventually the world. When I look back one day I want
to be able to say that because I
simply decided to print a t-shirt,
I was able to uplift and empower
and support others. That way I
will be stoked to say that it was
all worth it” - Gareth Gaz
Blanshard
The cannabis industry is still in
its infant stages and there is so
much more to come. Dem Roots
plans to make an impact for the
better in the South African
cannabis community as well as
the world in the years to come.
