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levied. But it’s important to note that this 50–50 split between consumers and pro-
             ducers is a result of our assumptions in this example. In the real world, the incidence
             of an excise tax usually falls unevenly between consumers and producers: one group
             bears more of the burden than the other.
               What determines how the burden of an excise tax is
             allocated between consumers and producers? The an-
             swer depends on the shapes of the supply and the demand                                      istockphoto
             curves. More specifically, the incidence of an excise tax depends on the
             price elasticity of supply and the price elasticity of demand. We can see this by
             looking first at a case in which consumers pay most of an excise tax,                                     Section 9 Behind the Demand Curve: Consumer Choice
             and then at a case in which producers pay most of the tax.
             When an Excise Tax Is Paid Mainly by Consumers  Fig-
             ure 50.8 shows an excise tax that falls mainly on consumers: an excise tax on gasoline,
             which we set at $1 per gallon. (There really is a federal excise tax on gasoline, though it
             is actually only about $0.18 per gallon in the United States. In addition, states impose
             excise taxes between $0.08 and $0.37 per gallon.) According to Figure 50.8, in the ab-
             sence of the tax, gasoline would sell for $2 per gallon.



                figure 50.8


                An Excise Tax Paid Mainly                 Price of
                                                          gasoline
                by Consumers
                                                         (per gallon)
                The relatively steep demand curve here re-                          Tax burden
                flects a low price elasticity of demand for  $2.95                  falls mainly
                gasoline. The relatively flat supply curve re-                      on consumers.
                flects a high price elasticity of supply. The pre-  Excise
                tax price of a gallon of gasoline is $2.00, and a  tax = $1
                tax of $1.00 per gallon is imposed. The price  per gallon
                paid by consumers rises by $0.95 to $2.95,    2.00                                S
                reflecting the fact that most of the burden of  1.95
                the tax falls on consumers. Only a small por-
                tion of the tax is borne by producers: the price
                they receive falls by only $0.05 to $1.95.
                                                                                         D

                                                                 0              Quantity of gasoline (gallons)




               Two key assumptions are reflected in the shapes of the supply and demand curves in
             Figure 50.8. First, the price elasticity of demand for gasoline is assumed to be very low,
             so the demand curve is relatively steep. Recall that a low price elasticity of demand
             means that the quantity demanded changes little in response to a change in price. Sec-
             ond, the price elasticity of supply of gasoline is assumed to be very high, so the supply
             curve is relatively flat. A high price elasticity of supply means that the quantity sup-
             plied changes a lot in response to a change in price.
               We have just learned that an excise tax drives a wedge, equal to the size of the tax, be-
             tween the price paid by consumers and the price received by producers. This wedge
             drives the price paid by consumers up and the price received by producers down. But as
             we can see from Figure 50.8, in this case those two effects are very unequal in size. The
             price received by producers falls only slightly, from $2.00 to $1.95, but the price paid by
             consumers rises by a lot, from $2.00 to $2.95. This means that consumers bear the
             greater share of the tax burden.
               This example illustrates another general principle of taxation: When the price elastic-
             ity of demand is low and the price elasticity of supply is high, the burden of an excise tax falls


                                                            module 50      Efficiency and Deadweight Loss       503
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