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What would happen if the city levied a tax on consumers instead of producers? That
                                       is, suppose that instead of requiring hotel owners to pay $40 a night for each room they
                                       rent, the city required hotel guests to pay $40 for each night they stayed in a hotel. The
                                       answer is shown in Figure 50.7. If a hotel guest must pay a tax of $40 per night, then
                                       the price for a room paid by that guest must be reduced by $40 in order for the quantity
                                       of hotel rooms demanded post-tax to be the same as that demanded pre-tax. So the de-
                                       mand curve shifts downward, from D 1 to D 2 , by the amount of the tax. At every quantity
                                       demanded, the demand price—the price that consumers must be offered to demand a
                                       given quantity—has fallen by $40. This shifts the equilibrium from E to B, where the
                                       market price of hotel rooms is $60 and 5,000 hotel rooms are bought and sold. In ef-
                                       fect, hotel guests pay $100 when you include the tax. So from the point of view of
                                       guests, it is as if they were on their original demand curve at point A.



           figure 50.7


           An Excise Tax Imposed on                      Price of
                                                        hotel room
           Hotel Guests
           A $40 per room tax imposed on hotel guests        $140
                                                                                   Demand curve
           shifts the demand curve from D 1 to D 2 , a
            downward shift of $40. The equilibrium price     120                   shifts downward
                                                                                   by the amount
            of hotel rooms falls from $80 to $60 a night,
                                                                              A    of the tax.          S
            and the quantity of rooms rented falls from      100
            10,000 to 5,000. Although in this case the tax
                                               Excise tax                                 E
            is officially paid by consumers, while in Figure  80
                                               = $40 per room
            50.6 the tax was paid by producers, the out-
            come is the same: after taxes, hotel owners       60                                       D
            receive $60 per room but guests pay $100.                         B                         1
            This illustrates a general principle: The inci-   40
            dence of an excise tax doesn’t depend on
            whether consumers or producers officially pay     20                                       D
            the tax.                                                                                    2

                                                               0            5,000       10,000       15,000
                                                                                                    Quantity of
                                                                                                   hotel rooms




                                          If you compare Figures 50.6 and 50.7, you will notice that the effects of the tax are
                                       the same even though different curves are shifted. In each case, consumers pay $100
                                       per unit (including the tax, if it is their responsibility), producers receive $60 per unit
                                       (after paying the tax, if it is their responsibility), and 5,000 hotel rooms are bought and
                                       sold. In fact, it doesn’t matter who officially pays the tax—the equilibrium outcome is the same.
                                          This example illustrates a general principle of tax incidence, a measure of who re-
                                       ally pays a tax: the burden of a tax cannot be determined by looking at who writes the
                                       check to the government. In this particular case, a $40 tax on hotel rooms brings about
                                       a $20 increase in the price paid by consumers and a $20 decrease in the price received
                                       by producers. Regardless of whether the tax is levied on consumers or producers, the
                                       incidence of the tax is the same. As we will see next, the burden of a tax depends on the
                                       price elasticities of supply and demand.

                                       Price Elasticities and Tax Incidence
                                       We’ve just learned that the incidence of an excise tax doesn’t depend on who offi-
        Tax incidence is the distribution of the   cially pays it. In the example shown in Figures 50.5 through 50.7, a tax on hotel
        tax burden.                    rooms falls equally on consumers and producers, no matter on whom the tax is
        502   section 9     Behind the Demand Curve: Consumer Choice
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