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The upward shift of the supply curve caused by the tax is shown in Figure 50.6,
             where S 1 is the pre-tax supply curve and S 2 is the post-tax supply curve. As you can see,
             the market equilibrium moves from E, at the equilibrium price of $80 per room and
             10,000 rooms rented each night, to A, at a market price of $100 per room and only
             5,000 rooms rented each night. A is, of course, on both the demand curve D and the
             new supply curve S 2 . In this case, $100 is the demand price of 5,000 rooms—but in ef-
             fect hotel owners receive only $60, when you account for the fact that they have to pay
             the $40 tax. From the point of view of hotel owners, it is as if they were on their original
             supply curve at point B.                                                                                  Section 9 Behind the Demand Curve: Consumer Choice



                figure 50.6


                An Excise Tax Imposed on                   Price of
                                                          hotel room
                Hotel Owners
                                                                          Supply curve
                A $40 per room tax imposed on hotel            $140       shifts upward by the            S 2
                owners shifts the supply curve from S 1 to                amount of the tax.
                S 2 , an upward shift of $40. The equilib-      120
                rium price of hotel rooms rises from $80
                                                                                A
                to $100 a night, and the equilibrium quan-      100                                       S 1
                tity of rooms rented falls from 10,000 to
                                                 Excise tax                                  E
                5,000. Although hotel owners pay the tax,        80
                                                 = $40 per room
                they actually bear only half the burden:
                the price they receive net of tax falls only     60                                       D
                $20, from $80 to $60. Guests who rent                            B
                rooms bear the other half of the burden
                                                                 40
                because the price they pay rises by $20,
                from $80 to $100.
                                                                 20

                                                                  0           5,000        10,000      15,000
                                                                                                      Quantity of
                                                                                                      hotel rooms




               Let’s check this again. How do we know that 5,000 rooms will be supplied at a price
             of $100? Because the price net of tax is $60, and according to the original supply curve,
             5,000 rooms will be supplied at a price of $60, as shown by point B in Figure 50.6.
               An excise tax drives a wedge between the price paid by consumers and the price
             received by producers. As a result of this wedge, consumers pay more and producers
             receive less. In our example, consumers—people who rent hotel rooms—end up
             paying $100 a night, $20 more than the pre-tax price of $80. At the same time,
             producers—the hotel owners—receive a price net of tax of $60 per room, $20 less
             than the pre-tax price. In addition, the tax creates missed opportunities: 5,000 po-
             tential consumers who would have rented hotel rooms—those willing to pay $80 but
             not $100 per night—are discouraged from renting rooms. Correspondingly, 5,000
             rooms that would have been made available by hotel owners when they receive $80
             are not offered when they receive only $60. Like a quota on sales as discussed in
             Module 9, this tax leads to inefficiency by distorting incentives and creating missed
             opportunities for mutually beneficial transactions.
               It’s important to recognize that as we’ve described it, Potterville’s hotel tax is a tax
             on the hotel owners, not their guests—it’s a tax on the producers, not the consumers.
             Yet the price received by producers, net of tax, is down by only $20, half the amount of
             the tax, and the price paid by consumers is up by $20. In effect, half the tax is being
             paid by consumers.


                                                            module 50      Efficiency and Deadweight Loss       501
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