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Perfectly elastic long-run supply is actually a good assumption for many industries.
                                       In this case we speak of there being constant costs across the industry: each firm, regard-
                                       less of whether it is an incumbent or a new entrant, faces the same cost structure
                                       (that is, they each have the same cost curve). Industries that satisfy this condition are
                                       industries in which there is a perfectly elastic supply of inputs—industries like agri-
                                                               culture  or  bakeries.  In  other  industries,  however,  even
                                                               the long-run industry supply curve slopes upward. The
                                                               usual reason for this is that producers must use some
                                                               input that is in limited supply (that is, their supply is at
                                                               least somewhat inelastic). As the industry expands, the
                                                               price of that input is driven up. Consequently, the cost
                                                               structure for firms becomes higher than it was when the
                                                               industry was smaller. An example is beach  front resort
                                                               hotels,  which  must  compete  for  a  limited  quantity  of
                                                               prime  beachfront  property.  Industries  that  behave  like
        iStockphoto                                            this are said to have increasing costs across the industry. Fi-
                                                               nally,  it  is  possible  for  the  long-run  industry  supply
                                                               curve to slope downward, a condition that occurs when
                                       the cost structure for firms becomes lower as the industry expands. This is the case in
                                       industries  such  as  the  electric  car  industry,  in  which  increased  output  allows  for
                                       economies of scale in the production of lithium batteries and other specialized in-
                                       puts, and thus lower input prices. A downward-sloping industry supply curve indi-
                                       cates decreasing costs across the industry.
                                          Regardless  of  whether  the  long-run  industry  supply  curve  is  horizontal,  upward
                                       sloping, or down ward sloping, the long-run price elasticity of supply is higher than the
                                       short-run price elasticity whenever there is free entry and exit. As shown in Figure 60.4,
                                       the long-run industry supply curve is always flatter than the short-run industry supply
                                       curve. The reason is entry and exit: a high price caused by an increase in demand at-
                                       tracts entry by new firms, resulting in a rise in industry output and an eventual fall in
                                       price; a low price caused by a decrease in demand induces existing firms to exit, leading
                                       to a fall in industry output and an eventual increase in price.
                                          The distinction between the short-run industry supply curve and the long-run in-
                                       dustry supply curve is very important in practice. We often see a sequence of events
                                       like that shown in Figure 60.3: an increase in demand initially leads to a large price




                         figure   60.4


                         Comparing the Short-Run              Price
                                                                                     Short-run industry
                         and Long-Run Industry
                                                                                      supply curve, S
                         Supply Curves
                         The long-run industry supply curve may slope
                         upward, but it is always flatter—more elastic—                             Long-run
                         than the short-run industry supply curve. This                             industry
                         is because of entry and exit: a higher price attracts                       supply
                                                                                                    curve, LRS
                         new entrants in the long run, resulting in a rise
                         in industry output and a fall in price; a lower price
                         induces existing producers to exit in the long
                         run, generating a fall in industry output and a rise        The long-run industry supply
                         in price.                                                   curve is always flatter—more
                                                                                     elastic—than the short-run
                                                                                     industry supply curve.


                                                                                                      Quantity


        604   section   11    Market Structures: Perfect  Competition  and Monopoly
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