Page 67 - Warwickers Communication Counts v2015
P. 67
function 67 COMMUNICATION FUNCTION
team
The Senior Team need to define the role of Internal Communication so they clarify what they want to
achieve. They need to sponsor the team, provide regular access to leaders and ensure they focus on
business objectives. The model shown allows you to: 1) centralise tasks when you need alignment for
corporate strategy and consistency in message delivery and 2) devolve tasks to local teams when you
need greater alignment to business operations with more tailored communications. The Business
Partners can then implement central and local initiatives based upon the operational business
agenda. They can share creative and event management resources centrally. This also allows the
Communication Director to hold a picture of the complete business context to support Senior
Leaders. The Air Traffic Control function can then help develop and manage the channels for the
business, ensuring business critical messages get heard..
team
The Senior Team need to define the role of Internal Communication so they clarify what they want to
achieve. They need to sponsor the team, provide regular access to leaders and ensure they focus on
business objectives. The model shown allows you to: 1) centralise tasks when you need alignment for
corporate strategy and consistency in message delivery and 2) devolve tasks to local teams when you
need greater alignment to business operations with more tailored communications. The Business
Partners can then implement central and local initiatives based upon the operational business
agenda. They can share creative and event management resources centrally. This also allows the
Communication Director to hold a picture of the complete business context to support Senior
Leaders. The Air Traffic Control function can then help develop and manage the channels for the
business, ensuring business critical messages get heard..
