Page 72 - Warwickers Communication Counts v2015
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72 PERSONAL COMMUNICATION SKILLS personal skill set
communication

Speak Write Present Action

From business to politics, those who command attention in their personal or professional lives
are typically masters and developing and delivering great communication. The ability to speak
well, write clearly and communicate powerfully helps you accomplish many things.

In a business environment every phone call, meeting; in fact every opportunity to communicate
demonstrates your abilities and value – you need to be constantly conscious of the impression
(spoken, written and unspoken) you make on everyone - communication skills count – and yet
many people fail to recognise their importance in doing their job and enhancing their career
prospects.

Your communication style, the way you present yourself, how you articulate who you are and
what you care about; and the way you communicate with those around you, are business critical
skills. You need to be able to connect with your audience. They demand passion, inspiration,
preparation, clarity, brevity, presence, simplicity and all delivered in a visually compelling
package.

What you do needs to support what you say. It is vital to focus on the clarity and simplicity of
the content. However it is not just what you say but also how you behave that sends messages .
Define your own style and always seek to focus on the small details like introductions, names ,
manners, thank you and congratulations. They matter and create the right impression.

Content Style Delivery YOU
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