Page 69 - Warwickers Communication Counts v2015

corporate 69 CORPORATE COMMUNICATION

It is important to understand Internal Communication is one part of a larger picture where
alignment between the external and internal roles is key.

The remit to deliver effective corporate communication includes: Stakeholders
a) Managing and interpreting relationships
b) Encouraging listening and engaging in dialogue
c) Protecting and maintaining reputation

PR • Government Relations Customers
Relationships • Media/ Press Activity Shareholders
• Public Affairs Employees
• Investor Relations
• Sector Relations Partners
Suppliers
PR • Events and Sponsorship Management Competitors
Management • Agency Management Government
• Crisis Management Communication Regulators
Trade Bodies
Corporate • Internal Communication Financial Community
• Corporate Social Responsibility Media/ Journalists
• Sustainability Agenda Consumer Groups
• Brand and Reputation Management