Page 14 - Creating a pricing strategy for your start-up business_Neat

Subscription/retainer models

If your business allows a model to look at is a subscription or payment plan

or retainer model.

This can provide a regular income stream to your business from hopefully

every customer you win or if not all a % at least. So as an example you

might offer a training course at £299 and then a follow up offer of free

updates with additional bonus material sent out each month for £29.99 per

month to monthly subscribers.

If you get 100 customers on your initial sales training product that’s

£29,900 and that would be your total revenue until you sell something else,

but if you introduced the £29.99 a month plan and had 50 out of the 100

sign-up to your offer then you are getting £1,499 every month. As you build

your clients over time you are adding to your monthly paying clients

providing a regular