Page 13 - Creating a pricing strategy for your start-up business_Neat

As you start off in business, an important principle to keep in mind

is that it's more about building a client base of satisfied customers

who will come back to you again and again than it is to make as

much money as possible as quickly as possible. Your primary focus

should always be on providing outstanding service, rather than on

maximizing your return from each customer.

And the good news is that you don't have to get everything right

from the very beginning. You can try different approaches and

adjust as you go until you're achieving the outcomes you want.

You're likely to eventually settle into a groove that works for you.