Page 16 - TEACHING MEDIA 101
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                          3.  Type of Stimulus: equipment but not a communication mechanism,

                              namely spoken words (original voice or recording), presentation of
                              words (written in books or still written on the blackboard), moving
                              pictures (video or film).

                          4.  Media:  physical  communication  equipment  (books,  printed
                              materials  such  as  writing,  programmed  scripts,  computers,  slides,

                              films, videos, and so on).
                              Although some views tend to distinguish the terms, many also argue
                         that what is meant by learning media is all the term's components. From

                         a historical perspective, media use for learning purposes can be traced
                         back to the first decades of the twentieth century (Saettler, 2004). At that
                         time,  several  museum  schools  emerged  that  functioned  as  central

                         administrative  units  for  visual  learning,  such  as  slides,  films,  printed
                         materials,  diagrams,  and  any  materials  used  for  learning  needs.  Thus,
                         what  is  meant  by  learning  media  is  any  physical  equipment  (printed

                         materials,  texts,  tangible  objects,  audio,  visual,  video,  Internet,  and
                         various interactive media using DVDs and CD Rooms) that are designed

                         to convey messages. Learning messages to create effective and efficient
                         learning conditions.
                              From this definition, all equipment, including used goods designed

                         for  learning  needs,  is  called  learning  media.  In  other  words,  learning
                         media are all software and or hardware that function as equipment used

                         to  channel  learning  messages  from  the  sender  to  the  recipient  of  the
                         message  so  that  it  can  stimulate  the  thoughts,  feelings,  concerns,  and
                         interests of students, so the effectiveness and efficiency of the learning

                         process occur.
                      c.  The Urgency of Media in Learning
                              By understanding the concept of media and its role as one of the

                         components  in  learning,  the  position  of  the  media  in  planning  and
                         implementing learning  cannot be viewed only as a tool that should be
                         ignored when the media is unavailable. It should be understood that the
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