Page 18 - TEACHING MEDIA 101
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                                     From  the  percentage  of  differences  in  understanding

                               obtained through the various senses mentioned above, the media
                               design can be directed to optimize the use of learning media by
                               reading,  listening,  seeing,  writing,  speaking,  and  implementing.

                               This  means  that  audio,  visual,  video,  and  interactive  media,  as
                               previously described, need to be developed to increase student's

                               knowledge, understanding, and creativity in acquiring knowledge.
                           2)  Demands for a New
                                     Paradigm,  The  new  paradigm  of  education  requires  that

                               educators  play  a  role  not  only  in  transferring  knowledge  to
                               students  or  simply  memorizing  but  also  as  facilitators,  learning
                               designers,  mediators,  and  even  managers  in  the  classroom.

                               Students  are  expected  to  memorize,  understand,  and  master  the
                               learning content and to apply, analyse, evaluate, and even create
                               something needed in the real world. Merrill's learning principles,

                               which include demonstration, application, task-based  principles,
                               activation,  and  integration,  need  to  be  used  to  build  knowledge

                               from the real world, as shown in the figure below.
















                               Figure 1. Merrill Learning Principles
                                     The  five phases  are  translated  into principles,  such  as  (1)
                               learning is facilitated when students are involved in task-cantered
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