Page 17 - TEACHING MEDIA 101
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                         position  of  learning  media  can  significantly  contribute  to  the

                         achievement of the expected learning objectives.
                              Thus  the  function  of  learning  media  is  an  integral  part  of  the
                         learning  process  and  relies  on  objectives,  materials,  approaches,

                         methods, and evaluation of learning. Asghar (Ashar and Rajendra 2011,
                         12) describes four rational reasons why learning media is essential to use

                         in learning, namely (1) improving the quality of learning, (2) demanding
                         a new paradigm, (3) market needs, and (4) global education vision.
                           1)  Improving the Quality of Learning

                                     A critical factor in building the quality of education is the
                               quality  of  educators  in  designing  and  implementing  learning.
                               Teachers  should  have  adequate  skills  to  design,  develop,  and

                               utilize learning media to increase students' interest, attention, and
                               motivation  to  learn.  With  increased  motivation  and  interest  in
                               learning,  it  is  expected  to  be  able  to  digest  and  accept  learning

                               easily. However, the skills of teachers in Indonesia are generally
                               still  low,  and  they  tend  to  prefer  a  teacher-based  approach  by

                               applying the lecture method rather than an approach to students by
                               applying learning activities.
                                     Rapidbe  (Rapid  n.d.)  describes  the  impact  of  learning

                               activities on improving students' abilities as follows:
                                •    10% of what is read


                                •    20% of what is heard

                                •    30% of what is seen


                                •    50% of what is seen and heard


                                •    70% of what is written and said

                                •    90% of what is said and done.
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