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City of San Rafael - 2001 – 2005
Parking Services Manager
Duties and Responsibilities
 Approximately 15 Employees and Operating Budget of $10,000,000
 Administrative direction of the City's parking programs, including enforcement, revenue
collection, parking permits, customer issues, billing, equipment and structure maintenance.
 Initiate, develop, and implement Parking Division goals, objectives, polices, procedures and
priorities to ensure a coordinated parking system.
 Participate in the analysis of current parking operations and program coordination, and
implement change that supports the strategic direction and plans of parking operations.
 Maintain ten-year financial model for parking operations, including preparation of alternative
revenue sources to meet future capital and operation needs, and annual budgets
 Recommend fines, fees and rates for approval by the City Council.
 Coordinate efforts with Public Works Dept. regarding on-street traffic issues.
 Recommend and administer revenue control equipment and operation policies and procedures
relating to on/off street parking operations.
 Prepare recommendations on City codes, ordinances, resolutions and their amendments relating
to on/off street parking for approval by the City Council.
 Serve as liaison for the City in intergovernmental relations, community groups and City
staff committees on issues related to parking programs.
 Respond to and resolve resident and business inquires and complaints regarding parking
issues and problems.
 Represent and make presentations regarding parking programs before the City Council,
community groups and professional organizations.
 Direct field surveys and perform analysis of survey reports.

Achievements
 Developed specifications, negotiated the purchase, and managed the installation of the following
new parking equipment:
 Parking Access and Revenue Control Equipment
 Implement use of credit cards to enter and exit facility without tickets
 Centralized Cashiering and Pay-on-Foot Stations
 Issued debit cards for regular customers
 Created a validation program for local businesses, events, and City vendors
 Created accounts with multiple monthly cards for use at different times/days at
reduced rate in order to oversell parking areas
 Converted five long term metered facilities to Pay-by-Space equipment, allowing for credit
card use, bill acceptance, receipts and change for customers
 Transition to electronic parking meters and installed meter pole sleeves in the
central downtown area, complimenting the sidewalk and street lighting
improvement projects
 Designed and implemented a counting room for Parking Division revenues
 Using commercial coin and currency counters, improved deposits and coin bagging to meet
 Federal Reserve standards, reducing contracted transporting costs by 50% meet
 Collaborated with other City departments to provide access to parking assets for use in
cash collections and auditing processes across City operations
 Functional review and transition planning for the construction of a new 400 space parking structure
 Found, developed, and negotiated lease agreement for short and long-term lease of
parking property during the transition process. Lot remained open after completion of
construction
 Created and implemented a marketing program for contract monthly parking