Page 18 - iNET Magazine April 2022

By Stuart Gethner
Technology disrupts everything. It started with the Internet
changing the way people found goods and services. Google
took the place of the Yellow Pages and the phone book.
Anyone remember Ask Jeeves? The Internet also changed the
newspaper industry and how we gather our news.
When I was a kid growing up in Chicago, we would drop our
disposable camera off at the local Fotomat that resided as a
hut in a retail parking lot.
The Internet then disrupted the retail industry via e-
commerce with Amazon being the main culprit. The pandemic Stuart Gethner is a seasoned Real Estate
certainly helped Amazon provide door-to-door service with Investor who has personally invested in

over 10 million dollars in single-family
hard goods. Amazon has since purchased Whole Foods and residences, commercial opportunities, and
can now deliver fresh groceries right to your door. We saw hard-money lending transactions. More
disruption in the airline industry with Expedia & Booking.com. recently, Stuart turned his attention to
education
both
and
nationally
That transformed the disruption of the vacation travel internationally on the topic of Joint
industry with Airbnb and Home Away/VRBO. Ventures within Real Estate Investing.
In New York city, one needs to purchase a Now, the CEO of Gethner Education,
certificate/medallion to drive a taxi. in 2013, a New York city Coaching & Consulting, Stuart has coached
medallion was $1.3M and now they sell for $85K. Uber hundreds of students on how to
successfully invest. His Networking REI, a
uprooted and demolished the taxi industry. Then Uber pivoted thriving real estate investing group meets
during the pandemic to create Uber Eats! monthly. Additionally, Stuart is a Forbes
Real Estate Council contributor, AZREIA
When you call Southwest Airlines the recording states, Instructor, and Contributing Editor to the
“Cheaper fares may be found online.” Real Estate Agent Magazine.

Now it’s the real estate’s turn to be disrupted.

The disruption in real estate is called proptech. The goal of proptech is to make real estate

ownership easier, equating it to stock ownership via Robinhood. We can use proptech to find, finance,

buy, manage, and sell real estate. Proptech has also created NEW business models.
For example, Pacaso (not a spelling error) makes it easier to buy a second home with fractional
ownership. Procore makes it easier to manage construction projects.
Smart home tech is a thriving area of proptech that you probably are already using. One example is
Alexa or Google’s Nest. Their features are almost limitless. Currently we can control our homes’
lighting, media control, energy management, motorized window shades, home security, and more!
Companies like Doorvest and Roofstock automate buying property. They also vet property
management companies, provide relevant financial data on those real estate portfolios, while also
connecting investors to investment properties.
We are watching the real estate world change right before our eyes and I encourage you to embrace
these technological changes.
One must stay adaptable to these changes so they can continue to participate in these exciting
times. People who demonstrate flexibility are excellent at constantly keeping an eye on their
personal and professional growth. This proactive form of adaptability will help you stay ahead of the
curve and successfully tackle future change and challenges.

Because change is constant and inevitable, we must be flexible to learn new technology. Though it
might be cumbersome in the beginning, developers are keenly focused on user experience and their
software being user friendly. Welcome these changes so that you can continue to participate and
enjoy the experience and wealth real estate provides.

Stuart Gethner, Gethner Education & Consulting
iNETrepreneur Magazine | Page 18 https://stuartgethner.com
Email: Stuart@StuartGethner.com