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15. Idros, M. S. (1995). Pembentukan Imej Pustakawan dan Penganjakkan
Paradigma: Pertembungan di Antara Warisan Nilai Tradisi dan Wawasan
Sejagat. Retrieved from http://myrepositori.pnm.gov.my/handle/123456789/1788
The library profession is at a crossroad. They are in dilemma as to whether to uphold
traditional values or emphasize on customer service in the provision of library services.
User demands have dictated a shift in conventional strategies that are passive and
reactive, to those that are proactive. Has the library profession equipped itself with the
requisite skills in order to be able to make the necessary paradigm shifts? Does the image
of librarians need to be enhanced? Does the image building begin with a public relations
approach? The answers need to be formed through the analysis of the issues and the role
librarians should play in the provision of library services.
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