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individual.  But we also know that a leader can positively influence people
               to be more energized and motivated by such measures as the following:

                          a.  Start by learning how to empower individuals, which creates

                              an environment that makes it possible for other people to
                              motivate themselves.
                          b.  Help people develop their own specific plans for how they will
                              accomplish their goals  as they relate to those  of the
                              organization, and regularly ask them how they’re progressing

                              and what you can do to help them.
                          c.  Express confidence  in others  and demonstrate  enthusiasm to
                              them by talking  about  why the organization’s  goals are
                              important.

                          If your actions inspire others to dream more, learn more, do more, and
                          become more, you are a leader.   John Quincy Adams.



               Communicates well and listens intensively

                       Seek first to understand, then to be understood.  Stephen R. Covey.


               The ability to communicate clearly so that you can create understanding
               between yourself and others is perhaps the single most important
               leadership competency to possess.     It is difficult  to achieve  effective
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               decision-making and problem-solving  in an organization without  good

               communication.  Furthermore, the purpose of communication is not just to
               share information, but more importantly to share meaning.  Clearly, it isn’t
               of much value for a leader to have a vision or sense of direction if he or she
               can’t communicate the value or meaning of that vision  to others  and
               inspire them to buy into it.


               Therefore, an effective leader realizes that in order for communication to be
               effective,  it should  be a  two-way  process between the leader  and the
               followers, or, said in another way, between the sender and receiver.
               Effective communication is a match between the message intended and the
               message heard.  That means that any important communication should be




               113  John B. Spence, Excellence by Design – Leadership.  Adbiz. p. 85.

               David Kolzow                                                                          100
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