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When people respect you as a person, they admire you. When they respect
you as a friend, they love you. When they respect you as a leader, they
follow you. John Maxwell, in The 21 Irrefutable Laws of Leadership.

Leaders need to model the behavior they expect of others, which means

they must demonstrate and communicate clear values for both themselves
and their organization and be ethical in all their dealings. They must stand
up for those beliefs of theirs that are deeply rooted and held dear. Rudy
Giuliani states in his book Leadership that you cannot ask those who work for
you to do something you’re unwilling to do yourself. It is up to you to set a
standard of behavior.
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The three “Cs” of leadership credibility might be summarized as follows:

Credo – This I believe.

Competencies – This I can do.

Conviction – This I will do.

Exercise 3: Clarifying Your Values

It can be helpful to better understand your own values if you articulate
them. This can be facilitated by writing a tribute to yourself that asks
some key questions for you to answer. The idea is to think about
how you would most like to be seen by others, or what descriptions of
you would make you feel good about yourself. Ask yourself the
following questions and put your answers in writing:

1. What do I stand for?
2. What do I believe in?

3. What am I discontented about?
4. What do I think about the most?
5. What makes me sad at work?

6. What brings me joy in my work?
7. What do I get most excited about?
8. What legacy do I want to leave?

66 Rudolph W. Giuliani, Leadership, New York: Miramax Books, 2002, p. 209.

David Kolzow 56