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organization’s members and stakeholders. This transparency fosters
improved trust.

Achieving effective communication can be accomplished by thinking

through one’s various organizational communication opportunities. The
following questions might be asked in order to evaluate the
communication process:

• What did you communicate and when?

• To whom?
• Via what means?
• How did employees and/or stakeholders respond?
95

The point of this introspection is to get a better grasp on how transparent
the leadership is with employees and stakeholders through the use of
communication.

This interest in communication involves a number of dimensions that show

others you are interested in communicating with them, which might be
summarized as follows:

• Ears –- I hear what you say.

• Eyes –- I see how you are saying it.

• Mind –- I am trying to understand what you are saying.
• Heart –- I value you and what you are saying.

Exercise 10: Positive Communication

As was pointed out in the text, much of effective communication is about
attitude. Check those statements that indicate effective and positive
communication:

____Could you explain that a little more for me?

_____Here is what you ought to do.

_____Why don’t you try doing this?

95 GE Capital’s Action Resource Series in Inc, July/August 2013, p. 57.

David Kolzow 80