Telecom Reseller March April 2019

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agencies, cloud security is in sharp focus. transformation. To a large extent, this is
Prodoscore Announces the Vendor Evaluation: ‘How’
Organizational Design Determines
RESELLER Program
Nortel Notes cloud’s flexible OpEx model (often deployed as Cloud with Native Contact PrPoodurcttas,lRSiboblount(iwownws. employees and partners who have grown up
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IS EASY, TO PAGE 23 How to Stay
TELECOM
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Call ABP at 972-831-1600 to discuss your application. www.DrayTekUSA.com COLWELL RCXUISFAFIN PATTERSON
VIEW
TO FIND LIABILITY
ASK THE March/April 2019 Telecom By Pat Patterson, Director of
RESELLER .COM
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PATTERSON continues on page 21 ›› (OTTA)sswerevsicaeids,iinAclugduinstg, tchoemCm-sunitiecaltikioenssthe
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PCI Compliance in
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the Contact Center:
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he PCI Security Standards Council has
onitoring and enforcing of a
established strict guidelines for companies
nti
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predict security products and cloud-based
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››
d, while slowing their
PCI Compliance in
MEGLIPESNODNEZ and Integration
the Conta
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Be Fooled into
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by Will Melendez,
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inMthe Telecom Global Sales at Voice4Net
b
y Pa
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Executive Vice President of
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company’s policies and procedures,
Complacency
that accept credit card payments, setting a
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that utilize contact centers—and consequently,
compliance can be debilitating, and there is little
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leniency being offered to violators.
reaching.
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GERA continuesonpage 10 ›› According to one estimate, companies with
and Enforce Direct
re than 1,000 employees use an average 1,154 cloud-based services, “ranging from
mgplaceyncy
PATTERSON continues on page 21
Marketing Compliance
G
especially regarding legal
host of developments into motion for industries
standards, is a
corporate compliance. Federal and state
for resellers of contacbt ycePantreicrksJolgugteiorsnts, E. xPeCcuItive regulators have provided clear evidence
compliance mandatesVaProefrBiugsoinreosussD, efeveslofpomrenot,n- of the importance of monitoring and
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enforcement actions have been filed against
andcobmupsilniaenscsesmcoanmdmatuesnaicraetreigaonrdouens,gfaegees for non-
sellers for the actions of their telemarketers
MELENDEZ continues on page 16 ››
in compmliearnccee. Fcaronmbemdoebilietatpinpgli,cantidonthsetroe is little
regardless of the seller’s actions to prevent
omlenniciehnacnynbeleicnugstoffmereerdsetorviicoel,aatonrds.from web-
non-compliant or unlawful marketing
centrThic e-ecxotmenmt oerfcoergsoanluiztiaotniosntsot“heavtearryethsuinbgjeacst
efforts.
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According to the Telemarketing Sales
clomudil,lieovnerbyutshiinegssiesscihnatnhgeinUgn. ited States accept
Rule, a seller causes the telemarketing
Tcaerledc-obmasecdarpraieyrms eantds,etnhtreorupgrhiseosnulined,emrsotabnilde,
activity even if it retains a third-party
theaynmd vuosticme coodmermniuzneitcoatrieomnsa,iann(doarrbeetchoemreefo)re
masrukbejtelcetatdoePrsC. IODnScSe (dDigaitalStercaunrsiftoyrSmtantidoanrdals)
to market the seller’s products and services.
prorjeegcutlsagtieotnusn. Thderiswmaye,acnosnttheendminargkwetitbhaslegfaocry
Telemarketers initiate or receive phone calls
tecchonmolpoagniieessawnhdoinfereadsttrouicmtuprlemiseontecofmthpleiant
to or from consumers, and sellers provide,
bigcgoenstaocbtscteanctlersstohleuytifoancse.isThsiemgiolaorldynweiwdes-?
offer to provide, or arrange to provide goods
Threeraecihsinog.needto“ripandreplace”legacy
or services to consumers in exchange for
phone systems – or any other technologies – to
payment . The mere fact that a third-party
MELENDEZ continues on page 16 ›› leverage software-driven RTC advantages.
telemarketer is empowered to sell a seller’s
G
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Ribbon Communications (www.
million businesses in the United States accept
cardT
(www.voice4net.com)
rate
com
-based payments, through online, mobile, impacting the way Communications Service
p
ribboncommunications.com)
their commentary and various enforcement
The extent of organizabtyioWnsilltMhaetleanredeszu,bject here are many good reasons to upgrade actions against companies who engage in
to PCI compliance is staggering. More than 12
lia
Global Sales at Voice4Net
networks and platforms, which are
The Federal Communications
Commission (FCC) has long maintained
and voice communications, and are therefore Providerhse(PCCSIPsS)ec–uarnitdy tShtaenednatredrsprCisoeusntchiel yhas
that sellers may be held vicariously liable
subject to PCI DSS (Data Security Standards)
serve – aersetapbllaisnhneidngst,rbicutdgueitdinelginfoesr faonrdcoromllpinangies
under the Telephone Consumer Protection
regulations. This means the market base for
ou tpurethInatearcncetpPtcroretodcitocla(rIdP)paeynmvieronntsm,senttisn.ga
Act (TCPA) for unlawful telemarketing
companies who need to implement compliant
Ahos stthoefdiegvitealol premvoenluttsiiontoacmceolteiorantefos racinrodsustries
by third-parties (see FCC 2013 Ruling).
contact center solutions is similarly wide- evetrhyatausptieliczteocfohnotawctwcenlitveersa—ndanwdocrokn, IsPeq- uently,
Additionally, many TCPA class actions and
JOGGERSTcontinuesonpage 10 ›› GIPSON continuesonpage 3
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Associate at CompliancePoint
TDon’t Let Your Clients
(www.voice4net.com)
R
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po
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Executive Vice President of
real time communications (RTC)
direct marketing activities.
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05/02/2016 20:02
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