Page 8 - LIFE MAGAZINE OCTOBER 6 - 1961

Conple¢altl rdav fror '621. New ForiMfd Flajf destgn!

Look at the exciting '62 Plymouth! Completely EXCITING I\TEW BEAUTY INSIDE careful workmanship are obvious in the interior
new in the way it looks, drives and saves, this Plymouth unveils the richest interiors it has fabrics, in the choice of appointments, in the
full-size Plymouth now brings you the beautiful yet used to dress a car. The handsome fabrics way everything works and hasjs because of the . . .
difference in the low-price field. No matter display unmistakable good taste. And in most RUGGED NEW DURABILITY
`-hich make of car you're driving, you owe it to Fury models, you can order an elegant all-vinyl New full-unit construction in the '62 Plymouth
yourself to look at Plymquth 7}oow. And when interior (it's optional). In front of you: a clean is even tougher and more aloof to miles and years
you look at the new '62 Plymouth, you'11 find . . . instrument cluster with big, easy-to-read dials. than last year's super-strong Unibody. In every
Around you: new quality, for Plymouth meets . . . way, Plymouth is engineered to last a long time,
`-Evr FORWARD FLAIR DEslGN repay you at trade-in. Meanwhile, thrill to . . .
For`-ard Flair is an entirely new design concept NEW QUALITY .STANDARDS
in Plrmouth's field. I\To low-price car ever looked Chrysler Corporation and engineering excellence EAGER NEW PERFORMANCE
like -this I}efore! Slender new dimensions all are almost synonymous. rhjs year, production When you put your foot down in the new
around. Gleaming new grille. Tailored, tapered standards and quality controls are more exacting Plymouth, you really move out in a hurry. You
hood. Rakish new roof line. Next, discover . . . than ever for Plymouth. Devotion to detail and surge to cruising speed as much as 1097o faster