Page 13 - LIFE MAGAZINE OCTOBER 6 - 1961

His

first nalne

The above is a Milwaukee en§raver's version of the way Joseph Schlitz

signed his name.

Jos. Schlitz did not actually found the Jos. Schlitz Brewing Company.
He`married the widow of the man,who did. But before he drowned in
the Irish Sea, his name had been put on a beer so good that it has endured

and prospered for 112 years.

All this time the same family that founded the company has directed
the patient, prideful brewing of Schlitz beer.

And the beer has become such a familiar friend that no one thinks of
the name as`odd at all any more.

© 1961 Jos. Schlilz Brewing Co., Milwaukee, Wis., Brooklyn, N. Y., Los Angeles, Cat., Kansas City, Mo., Tampci, F|ci.

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