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SOLICIT MAJOR GIFTS
Donations that are considerably above the
average for your organization are classified
as “major gifts.” The actual threshold varies
widely. A large university, for example,
might have a major gift program catering
to seven-figure donors; a small community
organization might consider anything
above $500 to be a major gift.
Cultivating a handful of major gifts for your
organization can start you out on the right
foot. Who are your prospects? Remember
– the donations don’t have to be huge! But
soliciting a few larger contributions from
your network can create a sense of
ownership and investment from those
donors, and they’ll serve as ambassadors
for you along the way.
Just don’t forget to treat them (and thank
them) as such!
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