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WORLD Vocabulary advertising

Real World discussion language

• REAL WORLD Discussion language (3)
•
a Fill in the gaps with the words in the boxes.

could about wonder know

PUTTING FORWARD NEW IDEAS
One thing we 1 do is (use ... )
I 2 if it'd be a good idea (to have ... )
a Which of these words/phrases do you know?
I 3 ! Why don't we (give ... )?
Check new words/phrases in 11.t@:ii!ijajlt• p152.
I've got an idea. How 4 (giving ... )?
1 advertising, publicity
2 a slogan, a logo work try makes like
3 an advertising campaign, an advertising budget
4 the press, the media REACTING POSITIVELY TO IDEAS
5 a leaflet, a free sample That sounds 5 a good idea.
6 design a new product, launch a new product Well, it's worth a 6
7 viral marketing, billboard Yes, that 7 sense.
Yes, that could 8
b Work in pairs. Take turns to explain the difference
between the pairs of words/phrases in 1a. avoid such rather problem

fl Work in groups. Discuss these questions.
REACTING NEGATIVELY TO IDEAS
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1 Which famous brands have slogans that you remember? Personally, I'd 9 we didn't (use a celebrity).
2 Which advertising campaigns do you like at the moment? Why? OK, maybe we should 10 (using celebrities).
3 How many different ways to advertise a product can you The main 11 with (TV ads) is that ...
think of?
I'm not sure that's 12 a good idea.

EJ a tn•B•>11 &23 Look at the photo of a meeting at
Target Advertising. Watch or listen to the people discussing right over what saying
the launch of a new product called Go!. What type of
product is it? SUMMARISING AND RECAPPING
8013 you're saying is that .. .
b Watch or listen again. Then answer these questions.
Am 1 14 in thinking that ... ?
1 Which different types of advertising do they talk about?
Are you 15 that .. . ?
2 What do they say are the disadvantages of using celebrities in ads?
Can we just go 16 this again?
3 Why do they discuss increasing the advertising budget?
4 Why is giving away a free sample of Go! a good idea? b Check in p154.