Page 36 - Selling secrets 5 18 2023

CHAPTER 4

Staging with a Reason

I’m going to share with you the story of a real estate agent
who learned in a dramatic way about a powerful secret
home-selling strategy. The real estate agent reported that in
one instance this strategy resulted in one condo selling for
$110,000 more than a similar condo in the same building!
This agent had intimate knowledge of both condos. Neither
listing was bank-owned, a short sale, or a distress sale. The
only plausible explanation as to why one home sold for that
much more than the other was the seller’s use of this secret
home-selling strategy.

This strategy is effective in any market, no matter what type
of property. It applies equally to houses, apartments,
townhouses, and condos. Agents and sellers using these
tactics have a greater chance of closing a sale for more
money.

THE #1 SECRET STRATEGY
TO SELL YOUR HOME FOR MORE

This real estate agent discovered the secret strategy almost
by accident. He met a wealthy executive who was interested
in selling his condo. The owner was willing to hire the
agent, on one condition: The real estate agent must agree
to use the man’s secret method to sell the condo. It sounded
crazy. The agent was naturally skeptical, but he had little to
lose. On one hand, selling the condo would bring a handsome
commission. Conversely, if it didn’t work out, their agreement
would expire, and the agent would walk away.

The real estate agent decided to give it a shot. He helped
prepare the listing. They priced the condo at $554,900. For

26