Page 39 - Selling secrets 5 18 2023

STAGING VS. NON-STAGED CASE STUDY

Dear Reader,
I wanted to give you the most convincing proof possible.
Many people find it hard to believe that the simple act of
staging helps one home sell for more than another, similar
home.

In my research, I looked for examples of similar houses
being sold for differing amounts of money where only one
of the two houses was staged. The clearest example I could
find was in the case of these two listings. This development
has 200 equivalent townhouses.

Every single town-home in the neighborhood is three stories
with three bedrooms and three bathrooms. Every unit has
the same floor plan.

I looked for two sales there and found these:

t 3619 Fairmont St. sold on August 6.
t 3621 Fairmont St. (3 doors down) sold on
June 28, for 40,000 dollars less.

I visited this neighborhood, and I am familiar with these
properties. You could not find a better example of two
identical properties that sold for different prices.

The details show these two homes are identical in every
substantial way:

t ‘The lots the units sit on are identical as far as the
desirableness of the location.
t Both units had the same kitchen plan with the same
cabinets and a tile floor.

29