Page 38 - Selling secrets 5 18 2023

The price was $110,000 higher than the previous condo that
had sold two and a half months earlier for $439,000. The
higher price wasn’t because prices were rapidly increasing.

The next unit that sold (28 days later) went for $435,000. It
was a less desirable second-floor unit. Five months later,
another similar condo sold for $450,000. So, what made the
difference?

Would you like to use this secret strategy to sell your home
for more money? It does take some extra time and some
extra work. But as you can see, the payoff is well worth the
effort.

What’s the secret strategy? What was the special request
the wealthy home seller had for his agent? It was simple. He
wanted to stage the condo. Staging is the act of sprucing up
a home to make it as visually appealing as possible. It might
sound crazy, but it results in homes selling for more money.
In fact, a whole lot more.

Many agents encourage sellers to stage their homes.
However, very few of them could ever show you a case
study proving it will help your home sell for more money.

Fortunately, this real estate agent knew he was onto
something. He began researching everything he could find
on staging, and the impact it had on sale prices. He put his
findings together in a write-up, sharing the tactics the
wealthy seller had taught him. He included all the examples
he had found as case studies.

Here is an excerpt from his report, with one of the case
studies he recorded.

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