Page 41 - Selling secrets 5 18 2023
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being listed. It applies equally to single-family houses,
apartments, townhouses, and condos.
In today’s competitive real estate market, selling your home
requires hard work and dedication. Most sellers elect not to
go it alone. Analysis has shown that a good real estate agent
can save 80 to 100 hours of your time.
A motivated seller can bring the home to the marketing
forefront. Its what you do before the sales transaction that
determines how much money you ultimately receive.
Staging the home will distinguish it from the competition
and provide a visual “edge,” while encouraging buyers to pay
top dollar.
THE POWER OF STAGING WHEN SELLING A HOME
Consider these results from surveys conducted by Coldwell
Banker and the National Association of REALTORS’:
« Staged homes spent 50% less time on the market than
homes that were not staged.
« Staged homes sold for 6% above asking price.
« A staging investment of 1% to 3% of asking price
generates an ROI of between 8% and 10%.
« Homes staged prior to listing sold 79% faster than
homes staged after listing.
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