Page 40 - Selling secrets 5 18 2023

t Both units had nice hardwood floors in the living
room and carpeted bedrooms.

Every important detail of these townhouses was identical. I
studied every aspect of these sales to find what made the
difference.

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There are two reasons one home sold for $40,000 more than
the other:

t House at 3619 Fairmont St. was professionally staged,
giving it a more appealing appearance.

t The agent selling 3619 took higher quality, more
attractive photos of the home.

Those two seemingly small actions made the $40,000
difference! The buyers of 3619 Fairmont St. made a higher
offer because the agent presented the home in a more
appealing and attractive way.

- END OF STAGING REPORT -

Staging, the act of creating an eye-appealing home—one
that potential buyers can envision themselves living in—is
the best investment in the sales effort. Sellers often fail to
take full advantage of this secret method, as it takes
considerable time and work. However, the payoff is proven.

Staging is considered one of the most effective marketing
strategies to increase the value of your home. This strategy
is effective in any market, in any type of home property

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