Page 42 - Selling secrets 5 18 2023

WHAT DO BUYERS WANT TO SEE?

Most home shoppers are looking for a home that will give
them a fresh start. Perhaps they’re just starting out and
it’s a fresh start from apartment living, or maybe they’ve
outgrown their starter home and need more room for their
expanding family. On the other end of the spectrum, if the

kids are grown and gone, a couple might be looking for a
way to de-clutter their lives and downsize. There’s also the
situation in which a marriage is ending in divorce and the
couple must face the reality of selling what is often the
single largest asset of the union.

If home shoppers can picture themselves living in the home,
the home will be easier to sell. This is sometimes known as
“interior curb appeal,” where the eyes are drawn to inviting
spaces and light, as well as to unique features. Each room
needs a purpose or suggested use. The home must feel
new to reflect ease of upkeep. The goal is to create a clean,
simple, and contemporary feel. Painting, updating fixtures,
and eliminating stained carpets and popcorn ceilings can
affect the saleability of the home by 75%!

HOME-STAGING STATISTICS

Staging the Outdoor Spaces has become much more critical
as “outdoor entertaining” is hot!

Forty-nine percent of buyers’ agents cited that home staging
had an effect on most buyers view of the home.

Seventy-seven percent of buyers’ agents said staging a
home made it easier for a buyer to visualize the property as
a future home.

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