Page 43 - Selling secrets 5 18 2023
P. 43
Buyers were more willing to walk through a home they saw
on-line (40%), and buyers’ agents identified that
staging would positively influence the home value if the
home was decorated to a buyer’s taste (38 %).
Staging the living room for buyers was found to be most
important (55%), followed by staging the master
bedroom (51%), and staging the kitchen (41%).
About one-third of buyers’ agents said that staging a home
increased the dollar value offered between 1% and 5%
compared similar homes on the market that are not
staged.
The most common home improvement items agents
recommended to sellers were de-cluttering the home
(93%), entire home cleaning (89%), carpet cleaning
(81 %), and removing pets during showings (80%).
Most buyers form an opinion about a home within the first
7-10 seconds of arriving.
Source: National Association of REALTORS®
NEUTRALIZE FOR EYE APPEAL
The idea is to neutralize the home of personal taste or
decoration so that buyers can easily envision the home as it
would be outfitted in their taste or with their possessions
without the distractions of the seller’s taste and possessions.
Staging accomplishes this goal and helps buyers envision
living in each space of the house.
33
