Page 109 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)

1 00 Your Idea, Inc.

restrictions that eliminate the full-service option until your com­
pany has grown. Though you may have a good idea for a logo, con­
sider using a professional to finalize it. As with any other expert,
graphic designers are trained to know how best to present text and
images so they are understandable, readable, and versatile. Plus,
they may think of something even better than what you had in
mind.

Wha t You Shoul d Look for in a Graphic Designer

As with any other professional, do your homework to find someone
appropriate for your needs and budget. Look for these factors:

• Good experience, good references, and a portfolio with

designs that appeal to you. Be sure to check the portfolio. Even
if you're not an expert, you can evaluate whether the work is
appealing, functional, and modern.
• Good communication skills. You will be talking with them
frequently.
• Honesty and creativity. Your input is the most important, but
they are the experts and can add something to a design that you
may not have thought about. They should be open with their
suggestions and you should welcome them.
• The ability to handle rush jobs. Occasionally you may have a
big retailer that asks for a proposal or something that requires a
quick turnaround. You want to work with someone that under­
stands these important deadlines and is willing to get to work
fast. (But be ready to pay a possible "rush fee" !)
• Patience. Designers can be very technical people and you are
probably not familiar with the design jargon. Find someone who
is willing to explain the lingo and the specifications of a job to
the degree you want.
• An interest in your work. The person does not need to want to
buy your product, but does he seem to share some excitement
with you? If so, it will likely be reflected in his work.