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CHAPTER 4 BUILDING A BUSINESS THAT WORKS... WITHOUT YOU

number of business types and sizes, all business require the
four main business functions (engines) in order to take off.
They are; Marketing, Finance, Operations & Human Resource.
Within these four main functions are sub-functions or the
essential components of that engine. These four functions must
be led by a management function (represented by a CEO,
managing director or president).

This is what your basic organization chart should look like:

Higher Value

Chief Executive Officer

Marketing Operations Finance Human Resource
Director Director Director Director

Advertising/ Customer Sales Accounting MIS Training Recruitment
Promotions Service

Lower Value

Notice that the sub-functions of operations have been left out
as they vary between industries. The rest of the sub-functions
are common across all kinds of businesses. Again, this tells
you all the things that must be done for your business to run
successfully and profitably.

Positions higher up the organization chart add lot more value
to the success of the business. In other words, the higher

116 SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES