Page 143 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)

112 The Seven Lost Secrets of Success

So, he is saying that this is not a wispy, lighthearted
investigation. He is leading up to something big here.
And within four paragraphs he’s paved the way to go
right into your brain. You talk about a hypnotic let-
ter and a hypnotist—I don’t know if Bruce Barton ever
studied hypnosis, but there are a lot of elements of hyp-
notic commands going on in here. So, I’m fascinated by
this. He goes on to begin to explain what this letter is all
about.

“This letter is being mailed to 23 men besides yourself,
25 of us altogether.” Now this is very powerful. As soon
as you read this and you realize, “Oh, I’m one of 25,”
you’re in a special crowd. You are now separate from the
mass of humanity. You are one of the hand-chosen ones.
You know, I’d think that he had been studying too much
Christianity if he had said something like “You are one
of 12 people who have gotten this.” You’d know that he
was going to start a movement! But you are one of 25,
and it’s the same kind of philosophy that’s going on or
psychological play that’s going on.

Suddenly you feel like this letter is a special letter and
you are a special person. You’ve received it from this
well-known person (as he has already reminded us, he
has his own advertising agency). You know that he’s got
a name for himself. This is something that you need to
read. At this point, you are really locked in.

Craig: And by leveling the playing field there with “I’ve
done this investigation,” he’s already removed the objec-
tion of “How well have you thought this out? Is this for
real? How serious is this?” And when he said “another
side to a man,” he set up perhaps a need that they feel.
They may not have had it on their minds immediately,