Page 148 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)

Special Report: Analysis of Bruce Barton’s 100 Percent Response Letter 117

Joe: Exactly.

Craig: And so, this is all said beautifully and we still
don’t know what he wants.

Joe: Beautiful observation. We’re partway through, and we
still don’t know what he wants. He’s setting this up. It’s like
this great chess game here and he’s moving all the pieces
before we get our move. So, I love how Bruce is telling a
story throughout this letter. And he’s building up emo-
tion. He’s building up curiosity. He’s building up even
some enthusiasm. And as you pointed out, Craig, we
still don’t even know what he really wants at this point,
which is also keeping us reading because we don’t
know.

What does Bruce want? He has merged with our
thinking. We understand that there’s a rapport going
on. We understand there’s a story being told, a very
interesting story. But what does he want? He even goes
on, after telling this story, which really involves the
emotion. Going the way back with the paragraph that
begins, “Now, away back in the Civil War days, a little
college was started in the Kentucky mountains.” Doesn’t
he even sound like a storyteller at that point? It’s like
a story, and he is a grand storyteller. He’s a famous
author.

He’s written many best-selling books. It’s not just The
Man Nobody Knows but many other books. And he says,
“It started with faith, hope, and sacrifice,” which all
sounds wonderful, “and those three virtues are the only
endowment it has ever had.” Now this sounds even
noble. This sounds like it’s beyond a human duty. These
people are going with almost beyond human capabili-
ties to accomplish something with the bare minimum of