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116 The Seven Lost Secrets of Success

Suddenly, we’re doing fine. We’re experiencing pros-
perity. We can afford to get the kids’ tonsils out and all
the things that he played up in the beginning. We can
afford to have our own advertising agency and so forth,
but prosperity—I love even the wording here: “Our
prosperity has circled all around them and left them
pretty much untouched.” This is emotion. He’s playing
on our emotions. Soon, he’s going to get into the logic
of this, which I love. There’s a balance in this letter of
emotion and logic, but he’s revealing a problem as he’s
telling all of this.

Craig: Well, he’s creating a sense of “you have a lot,
these folks don’t.” And one of the things that’s coming
through here is—I wouldn’t say guilt directly—but there
is a sense where you have empathy and you feel like on
the scale you have a lot, and you are now feeling like
“Wow, I have empathy for these folks. I understand his-
torical reality and why they are poor and uneducated.”
He actually is countering potential prejudice that you
might have of all of those “inborn, inbred West Virginia
hill people.” Here he is saying, essentially, that they
are just like us. Circumstances—they are off in some
geographically isolated area—no blame. They are not
ignorant. They are doing everything they can with the
harsh limitations of what’s around them and therefore,
by the way, are poor and uneducated through no fault
of their own.

So, I think he’s speaking to his audience about
potential class differences there. And he’s just remov-
ing all that and saying, we’re all people here and there’s
something, remember, that a man has to ask himself:
“What good am I anyway?”