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118 The Seven Lost Secrets of Success

anything and certainly without any prosperity. But all of
this is just telling a story to get the emotion going.

Suddenly we start moving into what I’m seeing as
the logic. He starts moving into the paragraph where it
says, “a room rents for 60 cents a week (including heat
and light),” this is where he begins with the sentence
that says, “And so efficiently is the job done that—a
room rents for 60 cents a week (including heat and
light); meals are 11 cents apiece (yet all the students gain
weight on the fare; every student gets a quart of milk a
day). The whole cost to a boy or girl for a year’s study—
room, board, books, etc.—is $146.” Wow, that was 1925.
This is pretty amazing.

“More than half of this the student earns by work;
many students earn all. One boy walked a hundred miles,
leading a cow. He stabled the cow in the village, milked
her night and morning, peddled the milk, and put himself
through college. He is now a major in the United States
Army. His brother, who owned half the cow, is a mis-
sionary in Africa.” These are wonderful stories that are
communicating to you some of the things without him
directly saying them.

You are finding out that these people are working
very hard, that they are becoming successful, that they
are paying their own way, that they are not asking for
handouts, and that the money that they do get is not
being wasted. All of this is very logical. And it’s all part
of the story. He’s painting a very complete picture.

Craig: He’s also laying essentially the groundwork for
one of the most persistent and inspiring plot themes in
fiction—sort of a hero overcoming obstacles.

Joe: Yes!