Page 255 - 6 Secrets to Startup Success
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234 Index
self-reliance/independence, 43, 56, strategic agility, 141
63, 194, 198 see also agility
settling too soon, 133 strategy, unforgiving, 32–34, 47
17 Mistakes Startups Make (Osher), see also agility
162–163 strategy and business model,
Shallows, The (Carr), 186 113–115, 141–142
Shane, Scott, The Illusions of
success, defining, 112–113
Entrepreneurship, 51, 170 Sull, Donald, 130–131, 141
“shipping code,” 139 sunk cost fallacy, 42, 130
skills and experience, 65–70, 90, support from others, 16–17
Swedish Air Service (SAS), 91
197–198 systems and processes, 140–141, 146
skydiving metaphor, xi–xii
Slim, Pamela, 78 talent, 115, 146, 204
small numbers, law of, 40–41 tank, refilling your, 79
smart people, surrounding yourself teamwork, 78, 146, 158, 205
technology, 205
with, 156–157 Tichy, Noel, Every Business Is a
Snuggie blankets, 136
social/community motivations, 60, Growth Business, 117
time availability and commitment,
195
spending wisely, 179–181 74
Stacy’s Pita Chips, 86, 143 top-down forecasting, 30–31
Starbucks Coffee, 97 TRAFFIQ , see Kahn, Mark
startup agility, see agility transition, 75–76, 199–200
startup phase, matching planning to, Transitions (Bridges), 76
trust, building, 156
106–107 Tucker, Bob, 78, 161, 166, 179, 180
Startup Readiness Tool
Ulrich, Karl, 100–101
execution questions, 204–206 urgency, sense of, 155–156
founder questions, 194–201
four-quadrant framework, 193f velocity, in return equation, 117–118
market questions, 201–203 vitamins, vs. pain pills, 97
math questions, 203–204
orienting questions, 193–194 Whyte, David, 9
overview, xviii, 191–192 Williams, Mark
startup statistics, 51–52
staying power, 169–189 agility, 126–128, 139, 142
evaporating runway vs., 47 commitment, 3–4
founder-level strategies, 181–189 communication, integrity of, 165
overview, xvii–xviii, 169–170 eureka moment, 10
resources and readings, 213 experience, early, 8
venture-level strategies, 170–181
“still life effect,” 42
Stockdale, James, 167
American Management Association • www.amanet.org
