Page 252 - 6 Secrets to Startup Success
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Index 231
creation, bonding power of, 14 Lincoln, Abraham, 122
eureka moment, 10–12 Loehr, Jim, 185
finances, 19–21, 123
founder readiness, 58, 66 “The Making of a Corporate
market orientation, 96–97, 98, 100 Athlete,” 75
math story, 120
missing the market, 28–30 The Power of Full Engagement, 75
planning, 109–110 logic, 104–105
point of no return, 12
staying power, 181, 187–189 see also funding; math story;
support from others, 17 planning
unforgiving strategy, 33–34
Ivey, The, see Ivey, Lynn Low Risk, High Reward (Reiss), 116
Jobs, Steve, 25, 34–35, 81, 127 Macher, Ken, 151–152, 153, 157–158
Madison, Stacy, 86, 143
Kahn, Mark “Making of a Corporate Athlete, The”
commitment, 4
communication, integrity of, 154 (Loehr and Schwartz), 75
founder readiness, 54, 66, 67, margin, in return equation, 117–118
68–69 market
math story, 114
point of no return, 12 emphasizing your, 85–87
knowing your, 87–90
Kamen, Dean, 81, 82 lessons using four-quadrant
Kawasaki, Guy, The Art of the Start, 30
framework, 144–145
launching close to customer, missing the, 27–30, 46
171–173 see also market orientation
market analysis, 89–90
law of small numbers, 40–41 market opportunity, 58–59, 91–96,
leadership experience, 67, 197
learning curve, new venture, 196, 202
market orientation, 81–101
134–148
four-quadrant framework, lessons assessing, 201–203
developing, 83–96
using, 143–146 emphasizing your market, 85–87
iteration as driver for learning, executing on market opportunity,
135–137, 137f 91–96, 202
iteration cycle levels, 137–143, knowing your market, 87–90
market scrub, 96–101
138f missing the market vs., 46
tough calls, making, 147–148 overview, xvi–xvii, 81–83
Left-Hand Column exercise, 151, resources and readings, 208–209
market risk, 174–175
159 market scrub, 96–101
lifestyle motivations, 59–60, 195 marketing and sales experience, 66,
90, 197
Maslow, Abraham, 72
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