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230 Index
four-quadrant framework, 128–129, hurriedness, 155–156
129f, 143–146, 193f
Icarus myth, 23–24, 42–44, 103–104
friends, starting business with, 60 Ice Cream Glove, 135–136
funding, 122–124, 177–179 identity-level iterations, 138, 143
Illusions of Entrepreneurship, The
Gaidano, Scott, 172
gestation/product development (Shane), 51, 170
improvement, pushing for, 133
phase, planning in, 106 IMVU (virtual chat and social
Gilbert, Clark G., 173–174, 176, 177
goals networking site), see Ries,
Eric
achievable, focusing on, 184–185 independence/self-reliance, 43, 56,
assessing, 197 63, 194, 198
clarifying, 61–62, 77 industry/professional/technical
financial, 72–73 experience, 65–66, 197
Godin, Seth, All Marketers Are Liars, innovation/creativity, 43, 61, 196
Innovation Institute, 131
87 inquiry, 159–160, 161
Goethe, Johann Wolfgang von, 19 integrity, cultivating, 155–156
Goltz, Jay, 32 see also communication, integrity
good feelings, vs. progress, 153–154
Good Samaritan study, 155–156 of
Good to Great (Collins), 167 Intuit “Just Start” campaign, 18
Graham, Paul, 42, 74, 86–87, 154, investing to acquire customers,
184–185 91–92
Growing a Business (Hawken), 122 involvement, targeted, 158–159
Isenberg, Daniel, 157
Hagan, Jay, 172 iteration cycle, 136–137, 137f
Harris, Sam, 15 iterations
Hastings, Reed, 176
Havel, Vaclav, 167 business model–level, 142
Hawken, Paul, Growing a Business, 122 feature-level, 137, 139
health and personal capacity, 74–75, identity-level, 138, 143
learning and, 135–137, 137f
199 product/service-level, 139–140
Hertzfeld, Andy, 34 strategy-level, 141–142
higher calling/mission, 58, 195 systems/processes-level, 140–141
Hmieleski, Keith, 31–32 Ivey, Lynn
Holden, Chris, 54, 57, 68–69, 82–83, agility, 140
beliefs, reinforcement for, 16
154 commitment, 3
Home Free Mortgage, 35–36, communication, integrity of, 163
confirmation bias, 40
151–153, 164, 166
see also Faulkner, J.C.
humility, 163–164
American Management Association • www.amanet.org
