Page 254 - 6 Secrets to Startup Success
P. 254
Index 233
personal capacity and health, 74–75, reliability, 44, 64, 199
199 representativeness, 40–41
resilience, 64, 199
personality, entrepreneurial, 62–65, resources
198–199
committing wisely, 179–181
personalizing business, 77–78 estimating, 115
personnel, relying on as operational leveraging, 71, 200
resources and readings, 207–214
risk, 176–177 agility, 211
persuasiveness, 64, 199 communication, integrity of, 212
pilots/experiments, 148 founder readiness, 207–208
planning, 105–110 general, 213–214
market orientation, 208–209
examples, 108–110 math story, 209–210
matching to startup phase, 106–107 staying power, 213
overview, 105–106 return equation, 117–118
rose-colored, 30–32, 46–47 revenue crisis, 94–96
see also math story Rider, Christopher I., 8
point of no return, 12–13, 171 Ries, Eric, 135–136, 137, 139–140
potential, looking through lens of, risk
managing, 173–177
131–134 market, 174–175
Power of Full Engagement, The (Loehr operational, 176–177
relationship, 175–176
and Schwartz), 75 taking, 43–44
private placement memorandum tolerance for, 63–64, 199
Rock, Arthur, 147
(PPM), 109 runway, evaporating, 37, 47
pro forma financial projections, see also staying power
118–120 sales and marketing experience, 66,
product/service-level iterations, 90, 197
139–140 sales shortfalls, 94–96
products, minimum viable, 139–140 Schultz, Howard, 153
profit margin, 117–118 Schwartz, Tony
profitability dynamics, 116–118
progress, vs. good feelings, 153–154 “The Making of a Corporate
Athlete,” 75
reality distortion, 34–36, 47, 150–153
see also communication, integrity of The Power of Full Engagement, 75
reasons for starting business, 56–61, scrutiny, 166–167
Segway Personal Transporter, 81–82,
77, 194–196
recovery, balancing with 100–101
performance, 185–187
Reiss, Bob, 121
Low Risk, High Reward, 116
relationship risk, 175–176
relationships, leveraging, 70–71, 200
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