Page 253 - 6 Secrets to Startup Success
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232 Index
math story, 110–122 overconfidence/illusion of control,
core concept, 112–115 41
financial keys, 116–122
lessons using four-quadrant Owens, Nancy, 179–180
framework, 145–146
overview, xvii, 110–111 pain pills, vs. vitamins, 97
resources and readings, 209–210 partnerships, 92–93
rose-colored planning vs., 46–47 passion
Startup Readiness Tool, 203–204
balancing with logic, 104–105
Matthews, Linda, 184 connecting, 77–78
McClure, Dave, 5 directing, 79
meetings, 160–161 as fuel for success and failure, 5–6
Microsoft, 83, 92 negative impacts of, 26–37
mission/higher calling, 58, 195 overview, xii–xiii
Modality (company), see Williams, as reinforcement for beliefs,
Mark 15–16
Moments of Truth (Carlzon), 91 strengthening, 78–79
Motivational Media, 5, 17–19, 153 understanding, 76–77
motivations for starting business, passion trap, 23–47
cognitive biases, 39–42, 130,
56–61, 77, 194–196
Myth of Multitasking, The (Crenshaw), 149–150
core pattern, 37–39, 38f
186 defined, xvi
described, 25
needs, 72, 123, 200 Icarus myth, 23–24, 42–44
Netflix, 176 iteration cycle compared to, 137
Netter’s Anatomy, 126, 127, 139 market scrub as antidote to,
Newberg, Andrew, 15–16
News Corp., 54, 67 96–101
NeXT Computer, 34–35 negative impacts of
Norrod, James D., 81
numeracy, 116 entrepreneurial passion,
26–37
O’Keefe, Nate, 139 overcoming, 46–47
OmniMedia, 68–69 vulnerability to, 42–44
operational risk, 176–177 warning signs, early, 44–45
opinions, vs. facts, 147–148 people orientation, 64, 199
optimism, 42–43, 52 perch management, 131
oscillation, 185–187 performance
Osher, John, 32 balancing with recovery, 185–187
positioning yourself for, 71–76
17 Mistakes Startups Make, 162–163 persevering without attaching,
overcommunicating, 160–161 187–189
American Management Association • www.amanet.org
