Page 249 - 6 Secrets to Startup Success
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228 Index

Cassidy, Shaun, 131–134                 conversations, raising quality of,
Charan, Ram, Every Business Is a                  157–160

          Growth Business, 117          core concept, developing, 112–115
cognitive biases, 39–42, 130, 149–150   Court Square Ventures, see Holden,
Collins, Jim, 162
                                                  Chris
   Good to Great, 167                   creation, bonding power of, 14
commercial orientation, 63, 198         creativity/innovation, 43, 61, 196
commitment                              Crenshaw, Dave, The Myth of

   beliefs, reinforcement for, 15–16              Multitasking, 186
   creation, bonding power of, 14       Crisp, Doug, 12–13, 151–152, 156,
   escalation of, 42, 130
   fanning flames of, 13–19                       166
   Motivational Media, 17–19            crowdsourcing, 115
   stories of, 3–5                      curiosity, 78, 162–163
   support from others for your idea,   customers

              16–17                        core, 97–98, 201–202
   time, 74                                investing to acquire, 91–92
   without attachment, 130–131             launching close to, 171–173
communication, integrity of,               understanding their experience,

          149–167                                     93
   assessing, 205
   basics, 153–161                      Daedalus (Greek mythology), 23,
   conversations, raising quality of,             103–104

              157–160                   Dagher, Grace, 184
   feel-good bubble, tools for          Darley, John M., 155–156
                                        data, valuing, 158
              bursting, 161–167         decision making, 147–148
   good feelings vs. progress,          Decision One Mortgage (D1), see

              153–154                             Faulkner, J.C.
   integrity, cultivating, 155–156      Dell, Michael, 174–175
   overcommunicating, 160–161           DePaulo, Bella, 17
   overview, xvii, 149–150              dissatisfaction, xiii, 8–10
   reality distortion vs., 47, 150–153  Djerassi Resident Artists Program,
   resources and readings, 212
   smart people, surrounding                      134
                                        Doerr, John, 81, 157
              yourself with, 156–157    DriveSavers, 172
competitive advantage, 100–101          Dürckheim, Karlfried von, 79
competitors, 99–100
conceptual people, 63, 198              entrepreneurial ambition, sparks of,
confidence, 42–43, 64, 199                        6–13
confirmation bias, 40
control, illusion of, 41                   dissatisfaction, 8–10
                                           early foundations, 6–8

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