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Index
achievement orientation, 43, 56–57, Bank of America, 3, 10–11
63, 194–195, 198–199 Barker, Colin, 35
Baron, Robert, 31–32
adversity, 68–69, 79, 154, 198 Batson, C. Daniel, 155–156
advocacy, 159–160 beliefs, reinforcement for, 15–16
agility, 125–148 Bell, Kathy, 17
Berry, Tim, 73, 111
learning curve, new venture, Bhide, Amar, 181
134–148, 137f, 138f book
overview, xvii, 125–128 audience for, xv
paradox of strong execution, contents of, xv–xviii
purpose of, xiii–xv
128–134 using, xviii–xix
resources and readings, 211 bootstrapping, 121, 122, 124
unforgiving strategy vs., 47 bottom-up forecasting, 31
Ali G (fictional character), 135–136 BrainQuest, 126, 139
alignment, 73–74, 146, 201, 206 Bricklin, Dan, 7
All Marketers Are Liars (Godin), 87 Bridges, William, Transitions, 76
ambition, see entrepreneurial Buffett, Warren, 158, 164
business model–level iterations, 142
ambition, sparks of business plans, 105, 107
anchoring, 41, 130 see also planning
Andrus, Mark, 86, 143 business seasoning/exposure,
Apple Computer, Inc.
general, 67–68, 197–198
agility, 126–127
AppStore, 99, 114, 127, 142 cage-rattlers, 157
partnerships, 92, 108–109, candor, 165–166
capabilities, assessing, 115, 204
175–176 Carlzon, Jan, Moments of Truth, 91
reality distortion field, 34 Caro, Anthony, 133
reinventing original concept, 82 Carr, Nicholas, The Shallows, 186
Archimedes, 10 cash flow, 120–122
Art of the Start, The (Kawasaki), 30
attaching
committing without, 130–131
persevering without, 187–189
Audia, Pino G., 8
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