Page 250 - 6 Secrets to Startup Success
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Index 229

   eureka moment, 10–12                   market orientation, 83, 88–89
   point of no return, 12–13, 171         math story, 111, 112–113
entrepreneurial experience, past, 68,     planning, 108
                                          point of no return, 12–13
          197                             reality distortion field, 35–36
entrepreneurial passion, see passion      staying power, 173, 178, 179, 180
entrepreneurial personality, 62–65,    feature-level iterations, 137, 139
                                       feel-good bubble, tools for bursting,
          198–199
escalation of commitment, 42, 130                161–167
escaping from something, as            Ferris, Tim, 60
                                       figure-ground illusion, 85–86, 85f
          motivation, 59, 195–196      financial keys, 116–122
ethics, 64, 199                        financial motivations, 57–58, 72–73,
eureka moment, 10–12
Every Business Is a Growth Business              196
                                       fire, feeding your, 182–183
          (Charan and Tichy), 117      First Union Corporation, 12–13, 53,
execution
                                                 172, 173
   assessing, 204–206                  flash report, 121
   lessons using four-quadrant         flexibility, preserving, 148
                                       focus, 44, 64, 199
              framework, 146           follow-through, 44, 64, 199
   paradox of strong, 128–134          Forbes, Malcolm S., 162
exercise, 185                          forecasting, 30–31
experience and skills, 65–70, 90,      founder misalignment, 26–27, 46

          197–198                         see also founder readiness
experiments/pilots, 148                founder readiness, 51–79
Eyring, Matthew J., 173–174, 176,
                                          entrepreneurial personality,
          177                                        62–65

facts, vs. opinions, 147–148              examples, 53–54
failure rates, startup, 51                founder misalignment vs., 46
family support/alignment, 73–74,          improving, 55
                                          overview, xvi, 54–56
          201                             passion, purifying, 76–79
Faulkner, J.C.                            positioning yourself for high

   agility, 131, 141–142                             performance, 71–76
   commitment, 4                          reasons and goals, clarifying,
   communication, integrity of,
                                                     56–62
              150–153, 156–157, 158,      relationships and resources,
              160–161, 164, 165–166
   decision making, 40                               leveraging, 70–71
   dissatisfaction, 9–10                  resources and readings, 207–208
   as early leader, 7                     skills and experience, 65–70
   founder readiness, 53–54, 58, 60,      staying power and, 183
              66, 68, 70, 77–78

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