Page 120 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

Quick Ideas 92 to 93

Jack operates half a dozen delivery and service trucks

that feature eye-catching graphics and are kept meticulously

clean. His graphic designer suggested a bite-size idea that

has convinced prospects he must surely be operating a large

fleet of vehicles. They be-

gan numbering his trucks Assignment
with different numbers on

the right and left sides, be- Find some creative

cause no one ever sees ways to make you outfit

both sides of a truck at the look more like Goliath than

same time. For example, on David. But be careful, most

the front of the first truck it illusions are uncovered at

says Unit 6 on the left side, some point.

and Unit 8 on the right side.

On the next truck, it says

Unit 10 on the left and Unit 12 on the right. Then they do

Units 14 and 16, 18 and 20, 22 and 24. If you see his trucks

coming or going, you would believe that they have the largest

fleet in town, when in reality it’s an illusion because they only

operate six vehicles. How can you use the same idea to look

bigger to your prospects?

Epilogue

Sometimes a small idea can have big results when us-
ing an illusion to build perception with your prospects.

119