Page 115 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

151 Quick Ideas to Get New Customers

Bronco (manufactured by Ford) and provide customer service
like no one else. People love to be entertained, and they love to
see a problem and solution, but when you tickle their funny
bone they will remember you.

Epilogue
If your advertising is just like everyone else’s, you’ll prob-
ably get about the same results they do. Break through the
clutter with a healthy dose of creativity and humor.

89
Claim Those Free Dollars

Promotion is more important than ever, and most manufac-

turers and distributors have funds available to help you go after

those prospects you so desperately need. It’s called co-op pro-

motions. Some pay up to 90

Assignment percent of the actual cost!
And you aren’t limited to

Catalog every major using the radio, TV, or print
brand and customer you deal ads alone. Creativity can get
with and aggressively go af- that same chunk of cash
ter any funds that might be transferred to your account
available. Make yourself a to do things like mailings,
sign that says Claim It or trade shows, customer lun-
Lose It, because if you don’t cheons, golf outings, a fish-
get those funds on a strate- ing contest, or a weekend
gic basis, someone else will! escape. Creativity will help
you claim those free funds.

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