Page 121 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

151 Quick Ideas to Get New Customers

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Networking

Jack had tried several times to get past the gatekeepers

and reach the president of a successful restaurant chain to talk

to him about his unique flat-rate maintenance program for their

commercial heating and air conditioning systems. He could of-

fer the company a better service at a better price, but he couldn’t

get through to the president.

One Sunday morning at

Assignment church, he overheard an-
other parishioner mention
Do your homework to that he knew the president
find out who your colleagues, of the restaurant chain.
coworkers, friends, and fam- Jack approached the man
ily know. Almost everyone and asked him if he would
knows someone who could introduce Jack and his com-
be a prospect. pany to the president so he

could tell him about Jack’s

great service. The very

next morning, Jack got a call from his friend telling him that the

president was expecting him to call, and would welcome set-

ting up a meeting to discuss how Jack could help them get

better service at less cost.

Epilogue
Who do you know who could open a door for you?

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