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151 Quick Ideas to Get New Customers
105
Lost Sales Mean Opportunities
Lost sales, special orders, and buyouts can be an opportu-
nity to businesses that have the right inventories and are paying
attention to what their customers want and need. When one
small store started keeping records of special purchases and
items on which they lost sales, they quickly found one particu-
lar item they had reordered five times for a customer, and it
was an item they didn’t
stock. When this business Assignment
offered to stock the
customer’s special needs, Keep your inventory up
the customer assured them to date, and track all your or-
that they would get all their ders. The goal is to always
business. By tracking just have what you should have,
one special purchase, they and never have what you
ended up with a profitable shouldn’t have.
new account. What are you
doing to keep track of items you don’t have, and to analyze
those special orders and lost sales?
Epilogue
Anyone can say, “No, we don’t have it.” But it’s the
people who can say “We’ll get it,” who consistently win over
the new customers.
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