Page 136 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

Quick Ideas 106 to 108

strategies and tactics that yield an outcome of delighted cus-
tomers, and adjust your practices accordingly.

Epilogue
The primary reason satisfied doesn’t work anymore is
because that’s what customers believe they hired you to do
originally, and all you’re doing is fulfilling the agreement they
made with you when they made a purchase. Delighted how-
ever, goes above and beyond their expectations.

108
Perceptions of Value

In prospecting today, we often throw around terminology

that does not have supporting facts and figures. Unique selling

position, economies of scale, service philosophy, and brand prom-

ise are all examples of words

Assignment that require more informa-
tion before they can be used

Don’t operate in the effectively. It’s amazing how

dark. Conduct surveys and most companies assume,

get a true grasp on how your and make poorly informed

customers view you and judgments, about how their

perceive the value you are prospects and customers

providing. Then communi- perceive value of goods and

cate that value to your pros- services.

pects, so they can become At Tuckman Cleaners, a

loyal customers too! sign hangs from the ceiling

135